“Once something is successful, once it’s established, once it’s working well, it is impossible to get them to change their mental model… People will look at new technology and fight it, and only later do they realise that it will reinvigorate their business…”
Scott Kirsner delivered a keynote address at NERCOMP last month. In the podcast, Kirsner discusses the challenges innovators or entrepreneurs face in a world where institutions are naturally averse to change.
Here’s a brief description of the discussion:
Technology innovators sometimes expect that users will embrace new ideas and new tools with open arms. In reality, most innovations are met with hostility and indifference, and it can take a lengthy campaign to persuade organizations to change the way they work. In an illustrated spin through Hollywood history, journalist and author Scott Kirsner will demonstrate how innovators like Pixar, George Lucas, and Bing Crosby (yes, “Mr. White Christmas”) have changed the movie industry while facing enormous resistance. He’ll also describe the three kinds of people that exist in every organization and some of the key reasons people tend to rebel (or go into a shell) when confronted with a new piece of technology.
Kirsner points out that at every stage in the advancement of film technology, innovators have been faced with opposition from the studios, or even from the inventors themselves. Even though Edison was one of the first inventors of the film camera and the Kinetoscope (a machine where people could pay to see short, moving pictures, individually), he objected to the idea of film projectors, stating that he could not understand why people would want to see a film collectively.
Whether it was from the Kinetoscope to the film projector, silent films to talking pictures, black & white to Technicolor, editing on the moviola to editing on the computer, these new ideas were met with skepticism and hostility. In time, they were adopted, became the standard, and ultimately saved the industry.
We’re at a crucial point right now with the Internet, in terms of adopting it as a new mode for not only film distribution but how films are being made and marketed. If history has taught us anything, it’s that we should all be jumping on the bandwagon, now.
Podcast: What Innovators Can Learn From Hollywood.
Also of interest:
No Country for Old Men